Online Bookings for Restaurant Table Reservations Gets a Boost

Disclaimer: This media release is not for release, publication or distribution in or into the United States

SINGAPORE – eat2eat Pte Ltd, Asia Pacific’s leading online booking site for restaurants has received a strategic investment of USD 4 million from J. M. Chanrai of the Kewalram Chanrai Group. The funds will be used to expand operations into new markets, enhancing eat2eat’s existing software platforms and reinforcing eat2eat’s reputation as a pioneer and leader in the hospitality technology space.

eat2eat provides software solutions that allow restaurants to manage table reservations in real time online. Over the past decade, eat2eat’s solutions and services have been installed in over 1,200 establishments in Asia Pacific, including leading hospitality companies such as Starwood Hotels and Resorts, Marriot International, Hilton Hotels and Shangri-La Hotels and Resorts.

A Singapore company headed by Vikram Aggarwal, Chairman and CEO, eat2eat has three divisions-

  • an interactive website, http://www.eat2eat.com rated #1 by Google
  • its proprietary MaRc system software, http://www.marcsystem.com which offers state of the art table management and CRM technology and
  • the development and hosting of regional marketing dining programs

Aggarwal stated, “We are delighted to be partnering with Jagdish Chanrai , as he has a track record of delivering a certain depth to his portfolio companies. I am particularly pleased to have the opportunity of working with Mr. Chanrai as we look forward to aggressively market web based solutions to the restaurant industry.”

Restaurants can accept table reservations by managing their table inventory online, enabling online reservations with table allocation and instant confirmation, at the same time maximizing their revenue management opportunity. In addition, a real-time database of diner preferences may be securely maintained for marketing purposes. The number of phone calls and thereby disruptions to service are minimized.

The benefit for consumers is that they can book their preferred restaurants in real time, on-line at any time of their choosing and receive instant confirmation. With the rise in the use of smartphones and mobile applications, consumers prefer to book using technology rather than making a call.

Aggarwal also noted that the eat2eat software is extremely flexible and is configured to run a number of independent sites including Starwood Hotels and Resorts Asia Pacific dining site http://www.eatdrinkandmore.com. Additionally, if restaurants have their own website, the booking happens seamlessly through their website with the database being secured for the restaurant.

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NOTE TO EDITORS:

This media release does not constitute or form part of an offer to sell or the solicitation of an offer to purchase securities of eat2eat Pte Ltd in any jurisdiction, including the United States, and no securities relating to the investment described in this media release may be offered or sold in the United States absent registration, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements under the United States Securities Act of 1933, as amended, and in accordance with any applicable U.S. state securities laws. There will be no public offer of eat2eat Pte Ltd’s securities in the United States. This media release is not for release, publication or distribution in or into the United States.

 

The Kewalram Chanrai Group

The Kewalram Chanrai Group is a 150 year old influential and entrepreneurial business group operating in 54 countries with over 12,000 employees. The Group’s investment portfolio includes a main board listed companies in Singapore and India.

eat2eat Pte Ltd

eat2eat is Asia Pacific’s leading restaurant reservation web site. It has been rated #1 by Google for a number of years and has the largest coverage of restaurants across the Asia Pacific geographic area. The web site is at www.eat2eat.com.

The company is based in Singapore and was established in 2000. The company is rapidly expanding its services with a focus on the metropolitan centres in major countries.

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