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The future of hospitality is that of mobility, reputation management and engagement

Singapore – The Hospitality Sales & Marketing Association
International (HSMAI) Asia Pacific’s 10th Annual AsiaConnect
Conference was held in Singapore on September 3, 2014 at the Marina Bay Sands
Expo & Conference Center. The conference brought to bear insights about the
market and hospitality industry that benefited all participants.

Pin
Tsin Go, Territory Manager – Southeast Asia at TripAdvisor for Business
informed delegates that people are still making travel plans and that their
budget for travel is increasing globally by 9%. What’s important to travelers
is connectivity and along with affordability so that they can stay and spend
more during their travels. Therefore, price is key, but only when coupled with
a positive experience, which builds the online reputation of a property.
Moreover, pictures are essential – 73% of TripAdvisor users used photos from
other travellers to make a decision to book, and 75% of members were more
likely to use a business with a TripAdvisor endorsement

Go
said that only 1 in 4 hotels is taking advantage of TripAdvisor’s management
centre to help manage their property’s reputation online. Typically, the more
mature the property is, the better the reviews they receive. She also said that
reviews are typically positive. “48% of reviews receive a 5 bubbles rating and
30% a 4 star rating. The average review scorer is 4.12.”

Conference
delegates also learned the secret to the factors that influence a property’s popularity
ranking. The factors include the quality of reviews received (that is, how well
the property is rated), how fresh the content is and the quantity of reviews.

Peter
Ollerton, Director of Business Development – South Pacific and North Asia for
Nor1 shared his belief that hoteliers should develop mobile as an ancillary sales
tool to reach guests throughout the entire travel lifecycle.

“Mobile
represents ancillary revenue opportunities as it promotes last minute in-house
sales for F&B, spa or golf packages, for example”, observed Ollerton. “Travellers
spend 42% of their money before the trip and 58% during the trip.”

John
Mims, Chief Connector & Managing Partner of The Hunting Ridge Group, led a panel
to discuss “The voice of the customer”. Farin Salleh, GM of amcasia, Janet
Tan-Collis, CEO of East West Planners, John Bowen, CEO of MediaConcepts,
Laurens van den Oever, Global Director Travel & Tourism for GfK and Mike
Lee, VP of Sales for Marina Bay Sands participated in the discussion.

What
came out of the discussion was a clear need for technology to help minimize the
lead time and decision making that it takes to plan an event.

Janet
Tan-Collis said “Even a simple program for 10 people can take up to 50 emails
organize”.

The
panel discussed the need for transparency with venue bookings. For example, a
customer may book a venue or seek quotations from event organizers for the same
venue to compare prices.

John
Mims and Mike Lee said that as a venue sales manager, “You have to be careful
how you prepare the initial discussion. You might get the same query from a
variety of sources.”

“You
have to be transparent with the deal to win over both candidates and the end
user. Sometimes it is best to wait to quote until you really know who you are
dealing with.”

Asia
Connect is HSMAI Asia Pacific’s learning and networking event for hospitality
professionals that brings together senior representatives from
sales, marketing and revenue management to learn what’s trending and to discover new ways to
stay productive and be profitable.

Over the past 10 years 20 Asia
Connect events were produced in cities across Asia
including Bangkok, Beijing,
Hong Kong, Macau, Shanghai and Singapore. A big focus for AsiaConnect 2014 was
on ‘Tapping the Growth of the Mobility Marketplace’, The Changing Dynamics of
‘The New Sales Professional’ and ‘The Convergence of Sales, Marketing and
Revenue Management’, which calls for greater collaboration across these 3
disciplines.

The
entire Asia Pacific Board of Directors was present to congratulate HSMAI Asia
Pacific’s outgoing Managing Director Bernadette Dennis, and welcome the
incoming President, Jackie Douglas. Special recognition was given to Bernadette
Dennis and Christine Toguchi for their dedication and effort over the past
decade since HSMAI Asia Pacific was first launched. Christine Toguchi was the
Founding Managing Director in 2005, and both Bernadette and Christine were
presented with a ‘Lifetime Membership in HSMAI’.

In
closing, Jackie Douglas, HSMAI Asia Pacific’s newly appointed President, shared
exciting new initiatives planned for 2015, which includes a monthly newsletter
to communicate industry news and original content created by HSMAI and their
partners, a revenue management certification program (CRME), the establishment
of a Advisory Board for Revenue Management for Asia Pacific and a Revenue
Optimization Conference (ROC) in Asia.

Partners
of AsiaConnect 2014 included Gold Sponsors Nor1 and TripAdvisor;  Table Sponsors Far East Hospitality
Management, FRHI Hotels & Resorts, Marina Bay Sands, Singapore Tourism
Board, and TravelCLICK. Content Sponsors/Partners included Peak Hospitality
Solutions, Wiley, Cornell-Nanyang Institute of Hospitality Management, Sabre
Hospitality Solutions and Web In Travel (WIT).

About HSMAI Asia Pacific Founded in 2005, HSMAI Asia Pacific’s mission is to be the leading source for sales and marketing information, tools, insight, business development, and networking for professionals in the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for hotel sales, marketing and revenue management disciplines. Activities in the region are held in Greater China, Australia, and Southeast Asia. The region’s signature learning and networking event, AsiaConnect, has been produced in Bangkok, Beijing, Hong Kong,  Macau, Shanghai and Singapore. For additional information, follow us on Twitter @hsmaiasia or on LinkedIn at HSMAI Asia Pacific. HSMAI AsiaPacific is a Region of Hospitality Sales and Marketing Association International (HSMAI) Global which is a federation of Regions committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. HSMAI is an individual membership organization comprising more than 7,000 members globally with a presence in the Americas, Asia Pacific, Europe, and Middle East. http://www.hsmai.org

Media Contact:
Jackie Douglas, HSMAI Asia Pacific M: +61 (0) 414 381 240
E: jackiedouglas@outlook.com

Christine Toguchi, AsiaConnect Events M: +65 9185 6168  E: chris@macrovisionnetwork.com 

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HSMAI to Reveal New Insights on Critical Skills for the Modern & Progressive Hospitality Sales Professional at the 10th Annual AsiaConnect Conference in Singapore

Singapore & Sydney (August 27, 2014) – The
Hospitality Sales & Marketing Association International (HSMAI) Asia Pacific’s
10th Annual AsiaConnect Conference will be held in Singapore on
September 3, 2014 at the Marina Bay Sands Expo & Conference Center.

AsiaConnect
2014 will challenge traditional thinking and thinkers about the new role and
value of the sales professional in an online era of infinite connections and
opportunities. Reflecting on past practices and focusing on ‘Best Practices’
for the ‘Future State’ of the progressive sales organization, HSMAI
Asia Pacific will engage delegates throughout the day on various levels that
will address the need to ‘Raise the Talent Bar’ of the hospitality industry.

Robert Gilbert, Global CEO
& President of HSMAI, will reveal the new skills that sales people need to
be successful in the evolving world of hospitality sales.  This will be
followed by a panel session moderated by Lucas Peng, CEO of Peak Hospitality
Solutions featuring Carmen Lam, VP Sales & Marketing AP, FRHI Hotels & Resorts
and Andrew Chan, CEO – ACI HR Solutions, who
will share their insights on how you can adjust and recalibrate your sales
organization to transition to the modern sales professional.

Also headlining this year’s
program is Ani Bhalekar, a mobility solutions expert at Accenture Digital, who
will deliver a keynote address on ‘Tapping the Growth of the Mobility
Marketplace’, to help hospitality professionals stay ahead of the curve and be
profitable.

Other
key sessions include:

  • Presentation on ‘Ancillary Revenue, Upselling
    & the Mobile
    Platform’ by Peter Ollerton – Director – Business Development South
    Pacific & North Asia and Milena Schmidt, Asst. Director at Nor1
  • Panel on ‘Opportunities
    for Integrating Revenue Management into the organization’
    with  Moderator Maunik Thacker, SVP Marketing, Marina
    Bay Sands and Ben George, VP Revenue Management-Asia Pacific, Hilton Worldwide,
    Jeannette Ho, VP Revenue Management & Analytics, FRHI Hotels & Resorts
    and Jurgen Ortelee, VP Revenue Performance, Pan Pacific Hotels Group
  • Presentation on
    ‘Reviews, Reputation and ROI: Getting the most out of your online
    presence’
    by Pin Tsin Go, Territory Manager at TripAdvisor
    for Business
  • The ‘Voice of the
    Customer’
    panel moderated by John
    Mims, Managing Director of The Hunting Ridge Group with John Bowen, CEO of
    MediaConcepts, Laurens Van Den Oever, Global Director Travel & Tourism
    at GfK and Mike Lee, VP – Sales at Marina Bay Sands

Gold
Sponsors: Nor1 and TripAdvisor, Table Sponsors: Far East Hospitality
Management, FRHI Hotels & Resorts, Marina Bay Sands, Singapore Tourism
Board, TravelCLICK, Content Sponsors/Partners: Peak Hospitality Solutions,
Wiley, Cornell-Nanyang Institute of
Hospitality Management, Sabre Hospitality Solutions and WIT.

*Registration fees: HSMAI Members
– SGD$195, Full-Time Faculty & Students – SGD$225, Sponsor’s Rate –
SGD$225, Non-Member Group (2 or more) – SGD$ 250, Non-Member Individual –
SGD$300, HSMAI Membership & Conference Package – SGD$480.

Register
online at: http://tiny.cc/vcdgkx
. For more information contact Chris Toguchi at email: chris@macrovisionnetwork.com

About HSMAI Asia Pacific

Founded in 2005, HSMAI Asia Pacific’s mission is to be the leading source for sales and marketing information, tools, insight, business development, and networking for professionals in the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for hotel sales, marketing and revenue management disciplines. Activities in the region are held in Greater China, Australia, and Southeast Asia. The region’s signature educational conference, AsiaConnect, has been produced in Singapore, Hong Kong, Shanghai, Sydney, Melbourne, Bangkok and Beijing. For additional information, follow us on Twitter @hsmaiasia or on LinkedIn at HSMAI Asia Pacific. HSMAI AsiaPacific is a Region of Hospitality Sales and Marketing Association International (HSMAI) Global which is a federation of Regions committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. HSMAI is an individual membership organization comprising more than 7,000 members globally with a presence in the Americas, Asia Pacific, Europe, and Middle East. www.hsmai.org

Media Contact:
Jackie Douglas, HSMAI Asia Pacific M: +61 (0) 414 381 240
E: jackiedouglas@outlook.com

Distributed by PINPOINT Public Relations on behalf of HSMAI Asia Pacific
Illka.gobius@pinpoint-pr.net | M +65 9769 83700

HSMAI Celebrates A Decade of Learning, Networking & Growth in Asia Pacific with its 10th Annual AsiaConnect Conference at  Marina Bay Sands Singapore

AsiaConnect, HSMAI Asia Pacific’s annual learning and networking event for hospitality sales, marketing and revenue management professionals will focus on the dynamics of ‘The New Sales Professional’, Game Changing Consumer Trends, Real-time Marketing Solutions and Digital Customer Engagement. 

Digital and mobility are at the heart of business today and will have a profound impact on the travel and hospitality industry. Asia Connect 2014 will feature a keynote presentation by Ani Bhalekar, mobility solutions expert at Accenture Digital on ‘Tapping the Growth of the Mobility Marketplace’ to help hospitality professionals stay ahead of the curve and be profitable.

Also headlining this year’s program is Bob Gilbert, president & CEO of HSMAI who will present key findings of an upcoming HSMAI Foundation Special Report on the ‘Evolving Reality of the Modern Sales Professional’. This report will challenge traditional thinking and call attention to the new skills and knowledge expected of the successful sales professional in today’s market.

According to Bob Gilbert, “The nature of hotel sales and marketing as we know it today has changed. With social media and social selling now influencing a majority of B2B buyers, hotel professionals must leverage on the digital ecosystem that enable customers, partners and prospects to interact and share their experiences with the brand to eventually influence transactions.” Asia Connect 2014 will provide hotel professionals with insight and solutions to make the transition to the modern hospitality professional. 

This highly interactive program will feature panel discussions including, ‘Hoteliers of a New Generation’ sharing their perspective on the marketplace and the new rules of customer engagement, ‘Convergence and Collaboration’ – Opportunities for Integrating Revenue Management Into the Organization, ‘Voice of the Customer’ Executives from corporate travel and meetings & events voice their views on hotels & hospitality, and research findings from the HSMAI Asia Pacific-CNI ‘Pulse of the Industry Survey’. 

To take the survey, visit: https://www.surveymonkey.com/s/hsmaiap2014.

New at AsiaConnect are ‘FASTrack’ workshop sessions presented by subject-matter experts on ‘Strategic Selling’, ‘Real-Time Marketing’, ‘Social Media Trends’ and ‘Revenue Optimization’ which includes, Transitioning to the Modern Sales Professional with Peak Hospitality Solutions, Monetizing Your Online Reputation & Reviews with TripAdvisor and Driving Ancillary Revenue with Up-selling & the Mobile Platform with Nor1.

This conference is most valuable for individuals at single hotel properties, and those in corporate and regional positions who want to learn what’s new to stay relevant and to network with other hospitality sales & marketing professionals. 

Gold Sponsors: Nor1 and TripAdvisor, Table Sponsors: Far East Hospitality Management, FRHI Hotels & Resorts, Marina Bay Sands, TravelCLICK, Content Sponsors/Partners: Peak Hospitality Solutions, Wiley, Cornell-Nanyang Institute of Hospitality Management, Sabre Hospitality Solutions and WIT. 

*Registration fees: HSMAI Members – SGD$195, Full-Time Faculty & Students – SGD$225, Sponsor’s Rate – SGD$225, Non-Member Group (2 or more) – SGD$ 250, Non-Member Individual – SGD$300, HSMAI Membership & Conference Package – SGD$480. *For early registrations through 18 August 2014. 

Register online at: https://hsmaiasiaconnect.eventbrite.com.au. 

For more information contact Chris Toguchi at
 email: chris@macrovisionnetwork.com

About HSMAI Asia Pacific 
Founded in 2005, HSMAI Asia Pacific’s mission is to be the leading source for sales and marketing information, tools, insight, business development, and networking for professionals in the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for hotel sales, marketing and revenue management disciplines. Activities in the region are held in Greater China, Australia, and Southeast Asia.  The region’s signature educational conference, AsiaConnect, has been produced in Singapore, Hong Kong, Shanghai, Sydney, Melbourne, Bangkok and Beijing. For additional information, follow us on Twitter @hsmaiasia or on LinkedIn at HSMAI Asia Pacific. HSMAI Asia Pacific is a Region of Hospitality Sales and Marketing Association International (HSMAI) Global which is a federation of Regions committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. HSMAI is an individual membership organization comprising more than 7,000 members globally with a presence in the Americas, Asia Pacific, Europe, and Middle East.  www.hsmai.org 

Media Contact:

Jackie Douglas
HSMAI Asia Pacific
M: +61 (0) 414 381 240
E: jackiedouglas@outlook.com